American Express global mobile guidelines
These design guides were created to help international American Express
markets adopt the Global Mobile Guidelines in the ‘Realise the Potential’
(RTP) style.
They were used in 150 markets around the world to bring the look and feel to mobile apps and web User Interface.
Role:
Art direction and lead design.
Mobile brand guardian.
Art direction and lead design.
Mobile brand guardian.
© Asif Khan 2023