Converse Music
Converse and Flickr partner to bring the spirit of live music to life through photography and smart digital tools.
ROLE:
UXUI Design and Art Direction
To break away from traditional marketing campaigns, Converse invested in full-blown music festivals across the UK, targeting younger audiences. At the time, I was Designer and Art Director at Yahoo!, working on brand campaigns across the network. Converse approached me to help them partner with the Flickr community, seeing a strong alignment between the raw, creative energy of festival-goers and the photographers already active on the platform.
I led the UX and UI design to shape how that partnership came to life, working closely with the client to define the requirements, manage the relationship, and oversee the development work. We created tools using Flickr’s APIs that enabled photographers to easily upload and share high-quality content from the events. The result was a vibrant, community-driven experience that enriched Converse’s digital presence and fostered a deeper connection between music, photography, and youth culture.
I led the UX and UI design to shape how that partnership came to life, working closely with the client to define the requirements, manage the relationship, and oversee the development work. We created tools using Flickr’s APIs that enabled photographers to easily upload and share high-quality content from the events. The result was a vibrant, community-driven experience that enriched Converse’s digital presence and fostered a deeper connection between music, photography, and youth culture.
© Asif Khan 2025