https://asifkhan.co.uk Asif Khan Sat, 24 Jan 2026 11:28:10 +0000 https://asifkhan.co.uk en https://asifkhan.co.uk/Homepage-Clock-copy Mon, 06 Feb 2017 20:32:27 +0000 Asif Khan https://asifkhan.co.uk/Homepage-Clock-copy &nbsp;: https://asifkhan.co.uk/Featured-Projects Mon, 06 Feb 2017 19:45:42 +0000 Asif Khan https://asifkhan.co.uk/Featured-Projects London-based. Design &amp; Creative Direction. <img width="160" height="90" width_o="160" height_o="90" data-src="https://freight.cargo.site/t/original/i/19943f0fc881eca6c163cbf6af847825513c876ace6b388f1bf4e629b1f0e8db/SMILE.svg" data-mid="323926" border="0" data-scale="44" src="https://freight.cargo.site/w/160/i/19943f0fc881eca6c163cbf6af847825513c876ace6b388f1bf4e629b1f0e8db/SMILE.svg" /> What I do Product discovery, user research and interface design Design systems, documentation and digital brand guidelines Design strategy and team development <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/7e8cb814019a0d2324dd6e4603aed396d76ea4f8da609b034f487bfe5696fa21/CIRCLE-2.svg" data-mid="323927" border="0" data-scale="39" src="https://freight.cargo.site/w/320/i/7e8cb814019a0d2324dd6e4603aed396d76ea4f8da609b034f487bfe5696fa21/CIRCLE-2.svg" /> Work archive&nbsp;︎︎ About me ︎︎ https://asifkhan.co.uk/Tata-Motors Sat, 24 Jan 2026 11:28:10 +0000 Asif Khan https://asifkhan.co.uk/Tata-Motors TATA MotorsRedefine a best in class experience by creating a seamless, emotional &amp; lasting connection with customers ROLE: Associate Design DirectorI helped lead the creation of a new web experience for TATA Motors, directing the design across the full customer lifecycle: Discover, Learn, Try, Buy, Service, and Renew. Alongside a unified digital experience, the team also restructured the brand architecture to place renewed emphasis on ownership, everyday aspirations, and the pride of being part of the TATA family. Tata Motors ︎ &nbsp;&nbsp; Stories not stats We designed product pages that use rich content and lifestyle images to tell the vehicle's story &nbsp;&nbsp; Curated for your lifestyle We created a vehicle configuration process based on desirability, usage, interior and exterior configurations and choice of fuel. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9fad35b9da6abaaf5031551e0bd5028bee91144520144486c6ef867ee2de04e1/TMT_Curated-for-your-lifestyle_1920x1080-2.png" data-mid="243908840" border="0" src="https://freight.cargo.site/w/1000/i/9fad35b9da6abaaf5031551e0bd5028bee91144520144486c6ef867ee2de04e1/TMT_Curated-for-your-lifestyle_1920x1080-2.png" /> Engaging the communityThrough customer interviews and surveys the team identified a genuine need for owners to help one another get the most out of their car. We created a forum for likeminded owners to create connection and discussions, and supported this with live events for members to meet and go somewhere together. View case study︎ <img width="3840" height="3164" width_o="3840" height_o="3164" data-src="https://freight.cargo.site/t/original/i/2f5d3182fd21d10e7a061fd7c6eff1d71fb7cac1a7a01607076808128ea107c1/TMT_Engaging-the-community_1920x1920.png" data-mid="243908838" border="0" src="https://freight.cargo.site/w/1000/i/2f5d3182fd21d10e7a061fd7c6eff1d71fb7cac1a7a01607076808128ea107c1/TMT_Engaging-the-community_1920x1920.png" /> Encouraging frequent usage By clearly communicating the benefits for consumers, the experience fosters consistent usage through tailored offers that can be earned or redeemed, as well as managing referrals. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5a42373acdea74c142ca948c56c2cf158dfd298321360fb8e8ca508b0aa85f91/1920x1080-Encouraging-frequent-usage.png" data-mid="243908839" border="0" src="https://freight.cargo.site/w/1000/i/5a42373acdea74c142ca948c56c2cf158dfd298321360fb8e8ca508b0aa85f91/1920x1080-Encouraging-frequent-usage.png" /> A new design vocabulary Design system and creative concept based around bold typography, space and clean sharp lines <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/872a37ac689b09d780f67c57a320c37ed62c01974c1db6a924696d36ad029917/TML-Design-Vocabulary-1920x1920.png" data-mid="243908841" border="0" src="https://freight.cargo.site/w/1000/i/872a37ac689b09d780f67c57a320c37ed62c01974c1db6a924696d36ad029917/TML-Design-Vocabulary-1920x1920.png" /> Approach In the initial phase, stakeholder sessions, brand audits, and user interviews were essential for understanding and enhancing the brand experience. This informed subsequent strategic decisions, which aimed to realise the end vision through hero journeys, fostering a broader design perspective, and simplifying branding and communication. Guided by principles and data, decisions were made for an effective rollout, including experience language and content creation guidelines, executed through phased delivery for a successful launch. Impact With improved recognition of the TATA Motors brand, the company can effectively communicate its values and mission to customers. By creating a premium experience, TATA Motors can attract new owners and strengthen the loyalty of existing customers. In addition they now have a single platform that will evolve with the lifecycle of any TATA Motors vehicle. https://asifkhan.co.uk/ASOS-Homepage Thu, 17 Sep 2020 08:17:16 +0000 Asif Khan https://asifkhan.co.uk/ASOS-Homepage ASOS.com homepage Develop a personalised content strategy and redesign the ASOS homepageROLE:&nbsp;Lead UXUI Designer &nbsp;&nbsp; Approach After conducting interviews with our customers, we formulated a hypothesis to customise content for each user and shift the homepage experience towards a product feed. Collaborating with a Project Manager and engineers, I established experience maps and information architecture for individual components. Subsequently, I created prototypes and developed scripts for remote user interviews.&nbsp; The new components underwent validation through this process before being introduced to a limited number of users within the iOS app. Through field testing of each component, we discovered that personalised recommendations performed better than campaign imagery on the ASOS homepage. Delivery In addition to creating homepage components for the current UI, I devised a visual concept that introduced a new design vocabulary. To enhance accessibility and information clarity, I implemented a new grid, larger type, bigger imagery, and increased spacing. All these choices revitalised the ASOS brand aesthetic within their digital experience. https://asifkhan.co.uk/TATA-Motors-Owners-Community Wed, 17 Apr 2024 13:16:30 +0000 Asif Khan https://asifkhan.co.uk/TATA-Motors-Owners-Community TATA Motors. Owners Community A single platform for new and potential customers that showcases the world of TML beyond owning a car. ROLE: Associate Design Director Hypothesis: A genuine need for community. TATA Motors has a passionate customer base and online communities ready to advocate for the brand. By pinpointing influential customers and creating customised tools to leverage their social networks, we could create a platform where even passive customers engage, sharing and learning from each other's ownership experiences.&nbsp; <img width="2880" height="1600" width_o="2880" height_o="1600" data-src="https://freight.cargo.site/t/original/i/645cedf533b91b441331302507d3c3841bf691d4e0c292a6a7765edd7b853b4a/TML-Community-hero2.png" data-mid="209573008" border="0" src="https://freight.cargo.site/w/1000/i/645cedf533b91b441331302507d3c3841bf691d4e0c292a6a7765edd7b853b4a/TML-Community-hero2.png" /> Understand the context Competitor research:We compiled a list of automotive and non automotive brands, and compared the different features across themStakeholder workshop:We gathered stakeholders and subject matter experts from across the business. This helped us all understand users issues and find creative solutions to the biggest issuesVoice of the customer:We spoke to the people that matter most to make sure we a solving a problem for them, to understand their priorities and get inspiration for product ideas. This helped create a consensus for the design, project teams to ensure we are building the right things.We surveyed 237 real owners: 60% - Are interested in connecting with other vehicle owners24% would look to TATA Motors as for knowledge sharing33% interact with TATA Motors via Email. (Only 12.11% via WhatsApp)25% speak to dealerships for vehicle related support21% get easier access to professional help online from their favourite brand We generated 100+ ideas To ensure our ideas were helping us become more commercially viable, each new feature was scored against the KPIs: Will it… Increase referrals&nbsp;✓ Retain existing customers&nbsp;✓ Increase value per customers&nbsp;✓ Increase active monthly users&nbsp;✓ Reduce support calls&nbsp;✓ Reduce turn around time to queries&nbsp;✓ How might we.. ...Categorised features ideas into themes: 1Make it personal Ensure users feel valued by tailoring content to their specific vehicle and ownership history. 2Make it intuitive and inclusiveWelcome feedback and assist busy customers by streamlining solutions. Foster a safe environment for all. 3Inspire trust Maintain authenticity by showcasing member expertise levels in community help and discussions.4Enable discovery Enhance community accessibility by guiding new users and offering incentives to join. 5Engage the extended circle Encourage members to include family and friends, and consider organising events together to engage future generations. 6Trigger frequent usage Encourage frequent usage by retaining users and encouraging return visits from signed-out members. Feature 
prioritisation Each concept was subsequently scored using the ICE method: Impact, assessing its potential effect on our KPIs; Confidence, gauging our certainty in its ability to attain the specified KPIs; and Ease, evaluating the simplicity of its design and construction &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2df36f7f8c04a5e2024324acdd76dfbe5a4787a8c56282aaffe365062c460b11/1920x1080-How-might-we.png" data-mid="209242022" border="0" src="https://freight.cargo.site/w/1000/i/2df36f7f8c04a5e2024324acdd76dfbe5a4787a8c56282aaffe365062c460b11/1920x1080-How-might-we.png" /> &nbsp; The solution Forum led product model The customers we spoke to wanted to find support and help other owners as a core need. By keeping on the Forum as the priority feature we will get them into the interaction and connect them with likeminded owners for general discussion. Features Log in ✓ Membership (Homepage) ✓ Discussions ✓ Moderation ✓ Events ✓ Search ✓ Tribe ✓ My Activity ✓ <img width="1824" height="3788" width_o="1824" height_o="3788" data-src="https://freight.cargo.site/t/original/i/b52a86e90a97a63156844ec637b0f4845541d7312a1e53e1c75e18335c6ed1c7/product-model-pink.png" data-mid="209263565" border="0" src="https://freight.cargo.site/w/1000/i/b52a86e90a97a63156844ec637b0f4845541d7312a1e53e1c75e18335c6ed1c7/product-model-pink.png" /> &nbsp; Membership (Homepage)Upon logging in, owners are immediately engaged with personalised content tailored to their vehicle and interests chosen during onboarding. &nbsp;&nbsp; Events Members can discover and book official TML events, viewing event details and attendee lists. &nbsp;&nbsp; DiscussionsThe platform offers online support and discussions for TML and other vehicle owners. Members share knowledge, experiences, or polls to help others, or they can read, like, and save posts for later use. ModerationTo ensures all members have an enjoyable and productive experience, Users can report a comment, post or user. We can made certain blacklisted words didn’t get used on the community <img width="1920" height="1507" width_o="1920" height_o="1507" data-src="https://freight.cargo.site/t/original/i/2c74f6ecef1cbcb281c0e3b3dd53bbe2e6c6f9bc5fc646fba53b3c564a26464a/TML-Community-Moderation.png" data-mid="209551711" border="0" src="https://freight.cargo.site/w/1000/i/2c74f6ecef1cbcb281c0e3b3dd53bbe2e6c6f9bc5fc646fba53b3c564a26464a/TML-Community-Moderation.png" /> Exclusive tribes We merged ‘Soul’ and ‘Evolve’ websites into one portal for promoting events and discussions, simplifying communication about what's included and happening. My activity By providing a space for users to access all their posts, reactions, and saved items, we cab encourage frequent usage and celebrated our members' contributions. Deliverables&nbsp; Each epic was been designed to capture the various states and interactions. Explanations of each design has been created for the developers to start their work My Involvement As Associate Design Director, I led a team of seven designers over 16 weeks to research and design the TATA Motors Owners Community platform. I facilitated open communication, led feedback sessions, assigned tasks and ensured alignment with project goals, resulting in a streamlined process that kept us on track and delivered high-quality results. https://asifkhan.co.uk/Livestock-Information Sun, 21 Apr 2024 10:01:59 +0000 Asif Khan https://asifkhan.co.uk/Livestock-Information Livestock Information Develop a world-leading livestock traceability system that will boost trade, improve resilience, and drive innovationROLE: Design Director I worked as Design Director within an agile, cross-functional team to create a cloud-based livestock traceability system for the UK government. The platform supports the livestock industry by offering essential services such as movement reporting, animal health data, and supply chain information—spanning cattle, sheep, pigs, and poultry. It also serves as a future-ready foundation for third-party vendors to build on. &nbsp; Approach The project employed an Agile Design Process, beginning with a detailed backlog inspection to pinpoint key tasks. Journey maps were created to visualise the user experience, and in-person sketching workshops were held to foster collaboration. The design team sketched UI flows and essential screens, aligning them with component templates. Client presentations gathered feedback for iterative prototyping and real user testing. After several iterations, final screens and components were refined, documented, and integrated into the backlog. Designers actively engaged in developer grooming sessions to ensure alignment between design and development. Features Movement Recording ✓ Keeper notifications ✓ Movement Disputes ✓ Lost and Found ✓ Home/Landing Page ✓ Digital Holding register ✓ Birth Registration ✓ Death Recording ✓ Search ✓ Back Office Functions ✓ Registration &amp; Login ✓ Animal Digital record ✓ Reports, Dashboards + Visualisation Enforcement &amp; Inspections Disease outbreak Vet Attestation / Livestock locations Registration with RPA and APHA <img width="1920" height="3555" width_o="1920" height_o="3555" data-src="https://freight.cargo.site/t/original/i/c59795e6eeeab97b144e1996e04d28521a1edf480bb95106dfd6ff93644d123a/Livestock-Images-1920x1920.png" data-mid="209632276" border="0" src="https://freight.cargo.site/w/1000/i/c59795e6eeeab97b144e1996e04d28521a1edf480bb95106dfd6ff93644d123a/Livestock-Images-1920x1920.png" /> &nbsp; Design vocabulary UK Government Design System In order to maintain GDS compliance, we have integrated type scales, page grids, CTAs, spacing guides, and components into our designs. LI Brand Guidelines Our designs should accurately reflect the proposed creative concept and effectively bring the LI brand guidelines to life. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a649b45e3167b2e46d40146470945d9e5a628dfd8177997177d6a2c66333d04e/Livestock-icons-1920x1080-1.png" data-mid="209409980" border="0" src="https://freight.cargo.site/w/1000/i/a649b45e3167b2e46d40146470945d9e5a628dfd8177997177d6a2c66333d04e/Livestock-icons-1920x1080-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b69efce63d5361e4a4d7f7a5cd742ced9fc836580776d78e66ec4665a9b5b944/Livestock-icons-1920x1080-3.png" data-mid="209409981" border="0" src="https://freight.cargo.site/w/1000/i/b69efce63d5361e4a4d7f7a5cd742ced9fc836580776d78e66ec4665a9b5b944/Livestock-icons-1920x1080-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff32025e5ae033f104e125b3f76b23e2989e3ec1969fd6f942a0cf7dec2e9a8a/Livestock-icons-1920x1080-2.png" data-mid="209409982" border="0" src="https://freight.cargo.site/w/1000/i/ff32025e5ae033f104e125b3f76b23e2989e3ec1969fd6f942a0cf7dec2e9a8a/Livestock-icons-1920x1080-2.png" /> <img width="1920" height="3000" width_o="1920" height_o="3000" data-src="https://freight.cargo.site/t/original/i/20b86c71a18dcd20d5813e2ba3d2810bf1271a844bf68c1a9cde6bf00324c213/LI-Design-system-1920x1920.png" data-mid="209409983" border="0" src="https://freight.cargo.site/w/1000/i/20b86c71a18dcd20d5813e2ba3d2810bf1271a844bf68c1a9cde6bf00324c213/LI-Design-system-1920x1920.png" /> AccessibilityIn addition to delivering UI flows the team has prepared documentation includes guidelines for Voice Over and Tabbing.This means that anyone can access the site via the keyboard and or a screenreader <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfbc6a9ab05f8d13b0df59b899b6666b71f0c92aa68af36eeffa745e1a7a498a/Livestock-accesibility1920x1080.png" data-mid="209409984" border="0" src="https://freight.cargo.site/w/1000/i/dfbc6a9ab05f8d13b0df59b899b6666b71f0c92aa68af36eeffa745e1a7a498a/Livestock-accesibility1920x1080.png" /> Impact The platform is tailored for multi-species use, offering a rules-based approach adaptable for comprehensive animal data reporting across all breeds and species. We’ve ensured consistency through digitised paper movements and streamlined user journeys, underpinned by language and design pattern uniformity. Our solution undergoes rigorous testing and validation with real users to ensure tasks are simplified and problems effectively addressed. https://asifkhan.co.uk/FordPass Tue, 22 May 2018 10:57:48 +0000 Asif Khan https://asifkhan.co.uk/FordPass FordPass 2.0 ROLE:&nbsp;Senior Product Designer UI I worked with a global product design and engineering team to concept and design the find section of FordPass &nbsp;&nbsp; The app solves many problems associated with mobility, such as finding fuel, car and bike sharing, travel updates, parking and in-car connectivity. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4d72193357a4e183c2de77be506ec045b491f99b5d7bbb9d509cac51d1cce639/FP-6.png" data-mid="18099024" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4d72193357a4e183c2de77be506ec045b491f99b5d7bbb9d509cac51d1cce639/FP-6.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/41f6eac40bc9a6caf67f394e5ab88fe8d805cebecf786680da0abe61b83eef1a/FP-7.png" data-mid="18099723" border="0" src="https://freight.cargo.site/w/1000/i/41f6eac40bc9a6caf67f394e5ab88fe8d805cebecf786680da0abe61b83eef1a/FP-7.png" /> <img width="2924" height="1701" width_o="2924" height_o="1701" data-src="https://freight.cargo.site/t/original/i/63a9377ef7743d114862b68a1e361c065fd8e8657a3f30f4acbb2409f0e823ae/FP-3.png" data-mid="18097578" border="0" src="https://freight.cargo.site/w/1000/i/63a9377ef7743d114862b68a1e361c065fd8e8657a3f30f4acbb2409f0e823ae/FP-3.png" /> https://asifkhan.co.uk/American-Express-mobile-guidelines Tue, 07 Feb 2017 00:02:12 +0000 Asif Khan https://asifkhan.co.uk/American-Express-mobile-guidelines American Express global mobile guidelines Help international American Express markets adopt the Global Mobile Guidelines in the ‘Realise the Potential’(RTP) style. Role:Art Direction and Design Lead. Mobile Brand Guardian. <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ff1b725190d8a9516a9dcafe93a0bf7d99d9b31a9ff7385558e6429ce82153ad/1920x1920-1.png" data-mid="333448" border="0" src="https://freight.cargo.site/w/1000/i/ff1b725190d8a9516a9dcafe93a0bf7d99d9b31a9ff7385558e6429ce82153ad/1920x1920-1.png" /> Tasked with transforming an illustration style into a set of UI guidelines, I spearheaded the creation of Global Mobile Guidelines for American Express while working at Ogilvy. These guides ensured the Realise the Potential (RTP) style was consistently applied across native and web apps, prioritizing iOS platforms. I began by consolidating four different digital guidelines, identifying redundancies, and aligning them into a cohesive framework. My role encompassed both rewriting existing content and crafting new material, covering elements like color palettes, button styles, and typography. This approach ensured the guidelines were easy to adopt across 150 markets, significantly improving design consistency worldwide. The positive feedback and immediate impact validated the effort, proving that even complex challenges can be overcome with a thoughtful, creative approach. <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/44a64a9812bed0a64bc64843396d9b81350d4be940c763d239a98e9a9f9b46d8/RTP_Mobile_Guidelines_018-page-016.jpg" data-mid="333131" border="0" src="https://freight.cargo.site/w/1000/i/44a64a9812bed0a64bc64843396d9b81350d4be940c763d239a98e9a9f9b46d8/RTP_Mobile_Guidelines_018-page-016.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/107f8b0f1027f5f767e672da193028107cf28baf6bc3f5b85a29620b458ebad0/RTP_Mobile_Guidelines_018-page-030.jpg" data-mid="333143" border="0" src="https://freight.cargo.site/w/1000/i/107f8b0f1027f5f767e672da193028107cf28baf6bc3f5b85a29620b458ebad0/RTP_Mobile_Guidelines_018-page-030.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/11d9a074106c68b784f814bb06149a7ebe6c45f6562943323c676ba916cb65ad/RTP_Mobile_Guidelines_018-page-028.jpg" data-mid="333141" border="0" src="https://freight.cargo.site/w/1000/i/11d9a074106c68b784f814bb06149a7ebe6c45f6562943323c676ba916cb65ad/RTP_Mobile_Guidelines_018-page-028.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/5310556adeb4605066d8019b0250a20ba62d6fe0c801733dde8914207e227bdc/RTP_Mobile_Guidelines_018-page-041.jpg" data-mid="333155" border="0" src="https://freight.cargo.site/w/1000/i/5310556adeb4605066d8019b0250a20ba62d6fe0c801733dde8914207e227bdc/RTP_Mobile_Guidelines_018-page-041.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/b2d4d048a109673accdbd77f31caf28419bc89daf05241505948c60e4bd8ae22/RTP_Mobile_Guidelines_018-page-005.jpg" data-mid="333123" border="0" 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data-src="https://freight.cargo.site/t/original/i/54642feb090138e9f1721296aa6b9b498b13ba5d77c58c99968ecb6459f08bfb/RTP_Mobile_Guidelines_018-page-014.jpg" data-mid="333130" border="0" src="https://freight.cargo.site/w/1000/i/54642feb090138e9f1721296aa6b9b498b13ba5d77c58c99968ecb6459f08bfb/RTP_Mobile_Guidelines_018-page-014.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/051fa8f8d6bfbc2773a5399002738f7b58561efdeb21f2c9d56de0b2cbe0e920/RTP_Mobile_Guidelines_018-page-017.jpg" data-mid="333132" border="0" src="https://freight.cargo.site/w/1000/i/051fa8f8d6bfbc2773a5399002738f7b58561efdeb21f2c9d56de0b2cbe0e920/RTP_Mobile_Guidelines_018-page-017.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/80093253fa2594640ab97c0a5416eb69355245286c1f874d014f8ea2548ec205/RTP_Mobile_Guidelines_018-page-026.jpg" data-mid="333140" border="0" 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src="https://freight.cargo.site/w/1000/i/26181258fa4943a36c9b74b584d522f1de9df4076b28941c9578f5abe5df39cf/RTP_Mobile_Guidelines_018-page-029.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/9b6bfd90b9b1af2f9f2198be04e45add965ce43b8977346757b3647fa27226a5/RTP_Mobile_Guidelines_018-page-003.jpg" data-mid="333159" border="0" src="https://freight.cargo.site/w/1000/i/9b6bfd90b9b1af2f9f2198be04e45add965ce43b8977346757b3647fa27226a5/RTP_Mobile_Guidelines_018-page-003.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/1f5ac31d5e4eb27fd71816bc54a22c55eee0651c33a40eb6d2d46f5c46e7ad13/RTP_Mobile_Guidelines_018-page-031.jpg" data-mid="333144" border="0" src="https://freight.cargo.site/w/1000/i/1f5ac31d5e4eb27fd71816bc54a22c55eee0651c33a40eb6d2d46f5c46e7ad13/RTP_Mobile_Guidelines_018-page-031.jpg" /><img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/5439c9b722b05a1fa833c37cf10e9701abd5de15ad8958ec8f25b1272a9718c1/RTP_Mobile_Guidelines_018-page-012.jpg" data-mid="333129" border="0" src="https://freight.cargo.site/w/1000/i/5439c9b722b05a1fa833c37cf10e9701abd5de15ad8958ec8f25b1272a9718c1/RTP_Mobile_Guidelines_018-page-012.jpg" /> https://asifkhan.co.uk/3EK Thu, 27 Mar 2025 15:15:24 +0000 Asif Khan https://asifkhan.co.uk/3EK 3 Electro Knights ROLE: Design &amp; Art Direction Identity, album art and social posts for 3 Electro Knights. Various recordings. Post Records ︎ Sketches For Another Future ︎Available digitally or in a transparent blue case with slime green cassette <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2ca4def4750c15292ac493d092243b954cafaa2641822801ff2bc4f903f22ad0/3EK---Cassette-Mockup-B.jpg" data-mid="228868278" border="0" src="https://freight.cargo.site/w/1000/i/2ca4def4750c15292ac493d092243b954cafaa2641822801ff2bc4f903f22ad0/3EK---Cassette-Mockup-B.jpg" /> Red Admiral EP ︎&nbsp; Available digitally or on white or green vinyl. <img width="3413" height="2560" width_o="3413" height_o="2560" data-src="https://freight.cargo.site/t/original/i/c447b93fd9105612cdae9b5bc2fc3e90436907f4a3048cdfb419c1dfb65a0655/3413x2560_3EK-Red-Admiral-vinyl-up.jpg" data-mid="228868284" border="0" src="https://freight.cargo.site/w/1000/i/c447b93fd9105612cdae9b5bc2fc3e90436907f4a3048cdfb419c1dfb65a0655/3413x2560_3EK-Red-Admiral-vinyl-up.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d4a324e6092e2f9897e287af24daa379235717358b6441854e004277920a4eb6/3EK-Red-Admiral-1920x1920.jpg" data-mid="228916335" border="0" src="https://freight.cargo.site/w/1000/i/d4a324e6092e2f9897e287af24daa379235717358b6441854e004277920a4eb6/3EK-Red-Admiral-1920x1920.jpg" /> Rave One EP ︎&nbsp; Available digitally or on opaque frosted and pink vinyl. <img width="3413" height="2560" width_o="3413" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f0f48736cbdd03b391b51eaad6c28271225bbeb9cf6b9a637fd0ead9903e55cc/3413x2560_3EK-Rave-One-vinyl-up.jpg" data-mid="228868283" border="0" src="https://freight.cargo.site/w/1000/i/f0f48736cbdd03b391b51eaad6c28271225bbeb9cf6b9a637fd0ead9903e55cc/3413x2560_3EK-Rave-One-vinyl-up.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/317476a736739ac4c5605e086d285dd050888b8c177a44ea53dafb4fffb2f70f/3EK-Rave-One-Radio-Edit.jpg" data-mid="228868280" border="0" src="https://freight.cargo.site/w/1000/i/317476a736739ac4c5605e086d285dd050888b8c177a44ea53dafb4fffb2f70f/3EK-Rave-One-Radio-Edit.jpg" /> Approach I was initially approached to explore a 1970s graphic style for the design, as that was the band’s original vision. However, after a broader creative exploration, I focused on a common principle that runs through much of my work in music packaging, which is making the visuals feel like how the music sounds. I experimented with several directions before landing on the liquid mercury logo, which captured the essence of the sound. The project involved an expansive creative process to arrive at this final concept. I tried a few tools to visualise the logo, but in the end, I found this tutorial and found myself learning Blender to get the best results, and a final look. For the album artwork, I was granted permission by NASA to use their space photography, my first reply from them after a few astronaut application attempts. I also asked the band to send over short loops of music for each release, which we used as background audio for animated versions of the album sleeves, designed for social media posts. https://asifkhan.co.uk/The-Neon-Vortex-Akira-Redux Thu, 27 Mar 2025 13:19:35 +0000 Asif Khan https://asifkhan.co.uk/The-Neon-Vortex-Akira-Redux The Neon Vortex. Akira Redux ROLE: Design &amp; Art Direction Identity and design for album art ‘Akira Redux’ by The Neon Vortex. Neon pink cassette with transparent purple cover. Post Records&nbsp;︎ <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e4076d3fd941385ea532e0a6eba2202f565e99d2394dea6ff6acec6d623356f4/Akira-Redux---Cassette-Mockup-BIG.jpg" data-mid="228863055" border="0" src="https://freight.cargo.site/w/1000/i/e4076d3fd941385ea532e0a6eba2202f565e99d2394dea6ff6acec6d623356f4/Akira-Redux---Cassette-Mockup-BIG.jpg" /> In Neo Tokyo, music is central to teens' lives, but for The Capsules biker gang they have their own soundtrack music that is created from their own imaginations by a mind-reading rogue AI named the Neon Vortex, that materialises in the Harukiya bar where the gang congregate and there links with them. It is a raw, visceral sound that captures the anger, frustration, and hope of a generation lost in a world of chaos. This music is crucial for Neo Tokyo teens to resist oppressive forces and find identity. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86d13a8401762a1b856bf9756bbedf126f0fefaa46ea786d591004357543db5e/1a-Logo.png" data-mid="228862647" border="0" src="https://freight.cargo.site/w/1000/i/86d13a8401762a1b856bf9756bbedf126f0fefaa46ea786d591004357543db5e/1a-Logo.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/008b25b9db19e8ee0e53530dcb5f2a9dff03a8885ef60baceb3c4fea3cc6e61c/1b-Bedroom.png" data-mid="228862648" border="0" src="https://freight.cargo.site/w/1000/i/008b25b9db19e8ee0e53530dcb5f2a9dff03a8885ef60baceb3c4fea3cc6e61c/1b-Bedroom.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/8605077eb1cbd1ee9648dce360801f5aadd8bcd52d0d042efaddf43b58a8f91d/Akira-Redux---Cassette-Mockup-B.jpg" data-mid="229148439" border="0" src="https://freight.cargo.site/w/1000/i/8605077eb1cbd1ee9648dce360801f5aadd8bcd52d0d042efaddf43b58a8f91d/Akira-Redux---Cassette-Mockup-B.jpg" /> For this project, the artist created a new original soundtrack for the classic manga and anime Akira. To guide the visual direction, we wrote a narrative that provided context for the design, helping ensure the final product felt authentic to the Akira universe. For example, the cassette’s colour matched Kaneda’s iconic red biker jacket, the logo was designed to feel at home anywhere in Neo-Tokyo, and the cover illustration featured a stylised girl inspired by a psychedelic, rebellious teenager. <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/f1232a0f722e5a8725819bf57610d5334ec07bf0f9a45718b021953f04eb1190/5-compu-kids.png" data-mid="228862654" border="0" src="https://freight.cargo.site/w/1000/i/f1232a0f722e5a8725819bf57610d5334ec07bf0f9a45718b021953f04eb1190/5-compu-kids.png" />